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Roger Wilco
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Brand Desperation

offline EpicMegatrax from Greatest Hits on 2022-10-04 01:32 [#02621321]
Points: 24762 Status: Regular

is there some company where you think, like: "Okay, I've
seen your commercials so much it literally covers a few
months worth of your waking hours, I know you exist, I know
your pitch, and if I were going to bite, I'd have done it by
now. At this point, you are just making me hate you more and

Sponsored by: Progressive Insurance


offline EpicMegatrax from Greatest Hits on 2022-10-04 01:36 [#02621322]
Points: 24762 Status: Regular

always to keep in mind for the budget-conscious shopper:
when you buy a product, a certain percentage of the purchase
price goes into MORE. ADS. and that by patronizing any
company that practically waterboards you in ads, you are
effectively subsidizing them drowning you in more ads. so,
watch who wastes more of your money on "brand." esp. when it
comes to insurance


offline EpicMegatrax from Greatest Hits on 2022-10-04 01:40 [#02621323]
Points: 24762 Status: Regular

now, how was this supposed to work? i think advertising
started as like: "i've a new product and people very well
might want it but they don't know it exists; i need a radio
spot or such to get the word out. since my product is
mustard, once people know, they'll tell others, i just have
to start the siphon, here"

now it is more: "whoever can piss ads on the consumer more
for 'mindshare' and 'brand' gets all the marbles"

it's an arms race. runaway selection. an evolutionary
dead-end. a peacock's fail


offline EpicMegatrax from Greatest Hits on 2022-10-04 01:41 [#02621324]
Points: 24762 Status: Regular

brand megalomania ~ people have written songs about this crap


offline hevquip from megagram dusk sect (United States) on 2022-10-04 01:41 [#02621325]
Points: 3326 Status: Lurker

you will never be as famous as pepsi


offline EpicMegatrax from Greatest Hits on 2022-10-04 18:41 [#02621330]
Points: 24762 Status: Regular | Followup to hevquip: #02621325

that would probably feel like being in a state of permanent
dissociation. no thx


offline kei9 from Argentina on 2022-10-12 03:47 [#02621462]
Points: 421 Status: Regular

i often think about this and i came to the conclusion that
it boils down to "its good business to throw your name/logo
around". realized this at the supermarket with friends, the
store was out of coca cola and looking among the
alternatives everyone chose the cola that was more present
in the media at the time (there wasent any pepsi either mind
you or they would have picked that). my point is that it
seems that when people have to choose between 2 similar
unknown products they'll probably go with the name they
recognize the most. it's a like a falacy that its hardwired
in the brain


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