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 (nobody)...and 222 guests Last 5 registered Oplandisks nothingstar N_loop yipe foxtrotromeo Browse members... |
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Members 8025Messages 2613450 Today 3 Topics 127500 |
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Sunday 17th march 22:50 Discovery Animal Planet new BMW 7 series Boards of Canada (Turquoise Hexagon Sun) my jaw just smashed on to the floor am i sad or am i happy? anyone else see this? |
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aw nuts, not again. |
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woah......are they going mainstream?? |
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i actualy had a mouthfull of toast spinning around inside my head at that particular moment and all i could do was just stare at my girlfriend, whilst she said things like what? what is that the Boards of Canada? i wonder if my girlfriend could have sued warp or someone if id choked to death? |
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oh no:( |
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Corporate whores |
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man, I hope it is not true....Berry, I am certainly NOT calling you a liar in ANYWAY...=) Just crossin my fingers |
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Aphex Twin has done adverts too. Bow down to the almighty dollar. |
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I remember that thread.... it's got to be some type of ignorance on the part of the artists. I just can't believe that folk who make music that good, that emotional, that vulnerable, etc., could pimp it out like that on purpose, being fully aware of the cruelty (yes, dammitt, the CRUELTY!!!) of using beautiful music to help sell huge corporate shit.... |
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ill try and see if theres any mention of it on the BMW SITE? |
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In which country was the advert aired? |
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http://www.bmw7series.com/entrance.html I MANAGED TO PLAY THE ADVERT BUT I COULDNT GET OUND FO SOME REASON MAYBE YOU GUYS/GRRLLS WILL HAV BETTER LUCK! (damned caps lock) |
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it was aired in the uk |
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I'll keep my eyes and ears peeled. My TV might get a good kick-in however. |
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I scanned ALL through the BMW site and could not find any pages that had the song....aww man, I hope it was a REAL BAD ripp off.... NOT BOC no.....!!!!!! Is there NOTHING sacred? =( |
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They used Portisheads music to another one, all these cars use the best music for their adverts ;) |
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(*burp*) BMW makes me gassy |
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Car ad music: Marion 'Sleep' Moby 'Fucking everything' Nina Simone 'Feeling Good' ABC 'Look of Love' Velvet Underground 'Venus in Furs' (well tyres) ... |
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Hey, who cares if they play some BoC over an advert? It doesn't change the music at all. The band will get a heap of money for it - which they probably won't for their album. I think the more that people know about bands like BoC, the better. |
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It is definately a sad day if this is indeed BoC on the commercial....=( |
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I see your point. However people aren't going to get into BOC through an advert. That only really happens with a film soundtrack as you can check the credits for tunes. For me, this reeks of selling out. And I hate it when you hear a tune/song and think of the advert it was on. That kills music for me. |
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I am right there with you Jonsey..... this TOTALLY reeks..... (I have not seen nor heard the commercial myself, so I am keeping an OPTIMISIC mind) =) |
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shit |
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I don't get it. I love to hear Aphex or whoever on TV adverts. His SAW II album probably gets more airplay on BBC 2 adverts than it has ever got on the radio. Anyway, their seems to be some kind of reflex in people so that whenever an artist makes any money they are accused of selling out. This is just nonsense. Surely we should be encouraging the use of bands like BoC on adverts, especially when the alternatives are so plainly banal. But doesn't anyone think adverts are an art-form, rather than just a way of selling products? Spike Lee makes adverts just like he makes films, and Black Dog released an album called 'Music For Adverts and Short Films'. And how cool was it to hear 'The Garden of Cinmiri' on the TV when that Pirelli advert came out? |
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Who is the 'Garden of...' by? |
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Sorry, it's a Caustic Window track from one of the Joyrex EP's. It's a really loud, loud, violent piece of music |
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Btw, Ken Downie hates the commercial world, so the title 'Music For Adverts and Short Films' was meant for a laugh... ;-) |
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Just the thought of all of those "Corporate assholes" at BMW sitting in a room looking on the net for the top selling"downtempo" groups on AMAZON or something and than using them in their ads. Makes me very sick. Like Jonsey said, I would never become a fan of a group from a short commercial clip, and I am sure this commercial is NOT gonna make a whole lot of people BoC fans now...And would we really be able to consider them fans?...Hmmm. Ok Ok...maybe I am a little tooo harsh... Like I had said before, is there NOTHING sacred anymore? I held BoC very close and personal to my heart, kinda something that only a little number of people knew about in this world of music, and I could share thoughts with you guys on em....Now I do not want to think of BMW when I think of them.... I am kinda a prick like that....I guess I like knowing of a group that is pure genius and NOT having the general public know about em..... But that's just me.... Sorry for babbling |
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I agree that when you begin to associate a tune you like with an advert it can spoil it. However, what you have to remember is that these guys are trying to make a living from their music, and when a big fat company like BMW offers them cash for their music, then it's going to be hard to say no. I also like to think of it this way: whether BoC let BMW use their music or not, BMW will sell loads of cars. I really doubt that some BoC in an advert will increase BMW sales. However, it will give BoC some cash. So I kind of like to think that BoC are benefiting financially from the deal to a much greater extent than are BMW. Also, if people do like the music on the advert, then they will find out who it is by and then buy BoC albums. However, I doubt many BoC fans will go out and buy BMWs just because they allowed them to use their music. So, in the end I reckon that BoC get far more from the deal than do BMW. And if advert music ruins things for you, do what I have done - give up TV! |
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Adverts have killed some great tracks for me; Nina Simone James Brown Curtis Mayfield Moby (not really ha, ha) |
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Did anyone hear EZ Rollers' Walk this Land on that B & Q advert? |
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EZ Rollers are really good....What's B&Q? (hoping he does'nt sound ignorant) |
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Its a hardware store in Britain. The advert was sooo cheesy. They make their own UK garage tunes for their adverts now ha, ha. Tubular Bells is on the new Volkswagen advert too. It sounded better in the Excorcist, hence my point re: films and adverts. |
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i saw the advert a while ago on tv. in new zealand they play the ad a bit. the 1st time i saw it i was like wtf? BoC! the track has been speed up. it's not turquise hexagon sun. it's kid for today. |
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speed - sped turquise - turquoise ... ah i'm going to sleep |
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Does anyone remember what advert To Cure A weakling Child was on? |
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BoC...? Ah, fuck. |
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wasnt it for mobile phones (i think it was the orange network?) |
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just to clear things up here, as i am in the marketing profession myself... BMW most likely uses an outside agency for their ads; that said, it was probably here that the track was chosen often times there are young people that work at these ad firms who know underground music not to say that the boards made a good decision in approving this for BMW's use, but big fucking deal - BMWs are beautiful and awesome cars and who knows; maybe Marcus and Michael got a nice ride out of this for themselves :) |
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let's hope...IF ANYTHING, that they ARE pimpin around Scottland in new B'mers |
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bmws are nasty ponsey yuppie wagons! and its a bit of a contradiction them always going on about how organic and natural there sound is if there both tearing Around scotland in there brand spankers series 7 beamers! id still like one for free though 8) |
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exactly.....=) |
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Bjork did a peugeot ad.... Play dead anyone? come on! It's not that bad. Music is music and you can listen to it how you want. It shouldnt ruin it unles you want it too, like growing up. Dont feel like you cant have a waterfight on a hot summer day coz you're "getting on" so dont feel like music sounds shit coz it was on an advert. Some one could say, "I love that song on that ad" and you can say, "It's BOC. I've liked them for ages, you know that!". "Oh yeah, sorry" see? |
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another point well taken....=) |
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No to sucking corporate cock. This really is symptomatic of our consumer driven culture. No one is immune, not even the mighty Boards. If it was an advert for Stannah Stairlifts i'd have been chuffed however. |
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