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nanotech
from Sukavasti Amitaba Pureland (United States) on 2002-03-28 05:18 [#00146822]
Points: 3727 Status: Regular
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i'm not kidding...americans are very suseptible to other countires musical influences, and we've seen theno dance invasion after another. Recently out MTV station had developed a comercial looking glass show called trl where viewers can vote on their top vids. this show has become one of the most rated shows in the contry, and very much dictates what is hot or not in our countires musical mainstreem. When a certian sound/artist/look makes it on the polls or to the higher slots, companies devour it only to sell it back to us in jewcases or mp3 (capitalism at it's finest). In the past i've been nonchalant, mostly beacusw it's been pop, but i've seen electronic slowly rear it's ugly head here and there, and started to worry. I'm writing this because in the last few days a track by a very untalented kylie monogue(not sure about the last name) has dominated these charts the last couple of weeks with her hit "can't get you out of my head." Compaines have also noticed this, (the vid is on HEAVY rotation), and soon the populous will witness the rape of techno here in america. (if you were areound for that whole 90's dance techno, you know what i'm talking about...but i predict a bigger catastrophy).
Any thoughts on this???
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xlr
from Boston (United States) on 2002-03-28 05:20 [#00146823]
Points: 4904 Status: Regular
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yeah, well it's already sort of happened i think. i mean, there's still pure stuff like aphex; i don't think that's is possibly a target for commericalization. mtv is evil. boycott them.
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xlr
from Boston (United States) on 2002-03-28 05:24 [#00146825]
Points: 4904 Status: Regular
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Case in point: the director of the music video show i work for suggested we have a techno episode. i said, "that's great. we can play aphex & squarepusher and stuff!" and she was like "who? i mean techno like paul oakenfold and sasha & digweed and BT."
i rest my case.
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nanotech
from Sukavasti Amitaba Pureland (United States) on 2002-03-28 05:26 [#00146827]
Points: 3727 Status: Regular | Followup to xlr: #00146823
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i don't know if aphex is soooo pure, didn't they use some aphecx music for tv comercials? i'm pretty sure they gave rdj roayalties for it. but that's kinda off topic. I have also been seeing other comercials use electronic to seel products for a long while, damn moby. and now mitsubishi has a car called the "2003 mitsubishi eclipse re-mix."
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nanotech
from Sukavasti Amitaba Pureland (United States) on 2002-03-28 05:27 [#00146829]
Points: 3727 Status: Regular | Followup to xlr: #00146825
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i don't think idm will ever be at that comercial consumer level that i'm talking about. THANK GOD!!!!
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Taxidermist
from Black Grass on 2002-03-28 05:29 [#00146833]
Points: 9958 Status: Lurker
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The commercial thing isn't that bad. Any published artist in the UK doesn't have a choice in whether or not their music gets used in commercials. The BBC makes the deal and then gives the artist their cut. So even if he didn't want to sell his songs to commercials he would have to.
How do you think he got so rich anyway?
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xlr
from Boston (United States) on 2002-03-28 05:32 [#00146838]
Points: 4904 Status: Regular
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well moby is a sell-out anyway. he + aphex are two different concepts. i remember reading aphex once wrote music for a virgin airlines advert, but they declined to use it cause it sounded like a plane crashing.
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nanotech
from Sukavasti Amitaba Pureland (United States) on 2002-03-28 05:35 [#00146840]
Points: 3727 Status: Regular | Followup to Taxidermist: #00146833
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i recently visited vancouver last month, and watched some "much music (not sure what it's called)" to see what's popular on their airwaves, and say a diffrent taste. mostly rock. Here in america hip hop and pop has tons of control. and techno is already flooded in all of that.
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windowlicker
from Nashvegas on 2002-03-28 05:45 [#00146852]
Points: 565 Status: Lurker
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No matter what goes "main stream" there will always be an undergound culture to counteract it. Yea Rich has made some tunes for commercials and Come to Daddy is in circulation on mtv2. But i think about it like this, If i was Richard and someone came to me askin me for the rights to a song for a commercial and waved some cash in my face i would probrobly hit them up on the offer. After all this is his job. And i would in no way consider it selling out. Most people ( i have experienced) heard of "Apex Twins" as they say. But they have never heard the music and probrobly never will. But if you have noticed the "underground" music that they try to make popular usually never blows up. It will actually fizzle out after a month of airplay. Like take for instence Ween, they had a video hit "push the lil dasies" years ago. And there was alot of talk about ween. But it never went any further than that. Ween is now still pushing and the ween fans are true fans and always will be. you will probrobly never see another ween video again.
-Am I making any sense? I'm stoned and tired. heh
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Amonbrune
from Vancouver (Canada) on 2002-03-28 06:15 [#00146868]
Points: 7327 Status: Addict
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Nanotech: You're right about that Much Music tv station. That's what it's called. And indeed it plays rock music much (no pun intended) to much. It's really sad and I've written them saying we need to have an electronica segment. Like at least one episode a week would be good enough you know? Just something! Because in all honesty, I believe just playing what the mainstream wants to hear is a form of bias. It shows the company has no thoughts of it's own. Now you could go and say the station is listener supported...sure! Play some Aphex / Autechre then!! Freaks. I hate it. We over here in the Americas are a paranoid bunch. We really are. If you get caught listening to 'weird noises' you're laughed at or at least put down buy weird faces...maybe angry. I wish we could accept all forms of music but that day just isn't going to happen I don't think.
And about this electronica hitting mainstream like that aforementioned Kylie Monogue (sp?) that's a sad case too. I've heard subtle hints to underground sounds in a bunch of stuff...including Britany Spears' video where she dances with a thong over her pants and everyone is really hot (temperature wise) and sweaty. Stuff like that makes electonica look bad. After awhile people will get so used to the pop / electronica hybrid they'll start associating undergound with pop and you just can't do that. Just like someone on here said that it's all 'techno'. It'll be like "I listen to electronic music." "Oh you mean like daft punk or moby?"
At that point the underground will only get deeper...but how far can it get? How many weirder noises can you muster up? How much longer can Autechre and the rest hang on?
I feel like one day we'll loose our favorite music.
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blue_clax
from Edmonton (Canada) on 2002-03-28 06:17 [#00146869]
Points: 411 Status: Regular
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lol... i love ween man!!! So yall can just PISS UP A ROPE!
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windowlicker
from Nashvegas on 2002-03-28 06:22 [#00146873]
Points: 565 Status: Lurker
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Point made.. lol Me too man! I am down with the brown.
El Camino, Blazing down ze road.
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blue_clax
from Edmonton (Canada) on 2002-03-28 06:31 [#00146881]
Points: 411 Status: Regular
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heh.. sumtimes i wonder what instrament there are using in there songs.... just plain strange!! I love it.
anyways... back on topic. There is no way Aphex or any underground electronic will become mainstream. Its just the fact that it dosnt strike a cord in the mojority of the population... and probably never will. We had a similar thred awhile back about this subject... sum people seem to think that Aphex is already mainstream. but not me... just imagin... Aphex with high rotation on Rick Ds weekly top forty lol!!! That will NEVER happen!!
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windowlicker
from Nashvegas on 2002-03-28 06:33 [#00146883]
Points: 565 Status: Lurker
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LMFAO
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Amonbrune
from Vancouver (Canada) on 2002-03-28 06:33 [#00146884]
Points: 7327 Status: Addict
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Aphex should remix that jingle "Rick D's weekly top fortyyyyyy" Id like to hear what he could do with that :)
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blue_clax
from Edmonton (Canada) on 2002-03-28 06:38 [#00146886]
Points: 411 Status: Regular
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lol!! If RDJ was spinning and mixing for Rick Ds... That would be awsome!! Well not for Rick... that bastured would probably go under...
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windowlicker
from Nashvegas on 2002-03-28 06:40 [#00146887]
Points: 565 Status: Lurker
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Rick D's Nuts
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blue_clax
from Edmonton (Canada) on 2002-03-28 06:41 [#00146888]
Points: 411 Status: Regular
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heh... not that i would mind or anything. That prick has been poluting the airwaves for far to long... i think its time he kicked the bucket!
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