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 (nobody)...and 292 guests Last 5 registered Oplandisks nothingstar N_loop yipe foxtrotromeo Browse members... |
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Gentle People (Aphex Twin Care Mix) from 26 Mixes For Cash and The Future Sounds of Jazz Volume 8, featured as music for an AXE Deoderant commercial. Deoderant + Aphex Twin = good |
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afx sold out when he did that, im behind him (not litterally) 100% |
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i barely understand what you've posted... it was a remix that aphex did and he let a company use it in a deodorant advert? is that correct? |
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a couple of days ago i was watching CSI which had a track by home video playing in it. that was then followed by a commercial break which contained the latest BMW advert which uses a track by vector lovers, then after the adverts there was sum programme on about glasgow gangsters which used a track by aphex twin and a track by amon tobin within the first few minutes!!! it's everywhere i tell ya...bloody everywhere!! |
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r40f, yes. im amazed they'd use it in the US though. hardly no one knows who is is here |
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is this a recent commerical, or one in years past ? when you said "hardly no one knows who is is here", do you mean the deoderant or aphex twin |
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People that work in Marketing know IDM works on two levels, for the uninitiated, it's just incidental muzak. For the fanboy it's a signifiar of instant cool that says "Despite my better instincts, this product must be way rad because it uses an Aphex remix". We all lose. |
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i respect the right of bacterial odour to grow in its natural environment |
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i respect your respect of bacterial rights, just keep your distance |
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fascist! |
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oh, that's so exactly correct. :/ |
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How is it so wrong then :/ ? |
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once i heard 3 different boards of canada songs used in one episode of 999. michael burke made me proud/. |
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i wasn't being sarcastic - i am in complete agreement with you and that post is now added to my "Quotable Dog_Belch Volume 13" text. sorry, i realize now that it looked like sarcasm. i really thought you hit the nail on the head. |
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Well, I went and tried the deoderant. It works ok, I guess. |
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Doh ! :/ Well I know not everyone is so susceptible to it, but I think these Marketing types play upon the "recognition" aspect that "inititates" will recognise the music and therefore, I don't know, react or something. Even on this board some people have gone "Wow have you seen that advert, so cool, it uses old school electro" (I will fucking dig the thread out if neccessary) seemingly without a trace of irony. There's a university here that for ages used a BOC track for its adverts, and now it's got a rock cover version that I must tape one day if i ever have a tape recorder near the telly. |
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yeah, and i've noticed the other part is definitely true - idm and whatever this electronic-era-graphic-art (designer's republic, etc) is called, this aesthetic, has been subsequently co-opted into the hip mtv adverts and 18-35 marketing everywhere in the states. it's crept up in the last five years to the height it's at now. that's my observation, anyway. there's something strange about how well the style fits in with the slick commercials and stuff. i haven't seen this aphex ad, but i think he's a hypocrite if he did indeed give permission for the song to be used (he might not have been even asked or perhaps the label or original songwriter gave permission or something). i don't think it's cool - i think it's a sell out and rather shit, really. |
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> now it's got a rock cover version ha! |
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I think Gentle People might hold the rights to the track maybe? |
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yeah, hopefully that's the case. |
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It's used a lot. it shouldn't surprise you anymore when it's used for music in promos and/or ads. Nowadays there's a lot of people that know aphex and IDM in general. |
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the aphex twins are totally my favorite band |
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oh look at the hetrosexual post pictures, hes not creative enough to blast photoshop with it, oh my your a robot ! |
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mas |
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D+ |
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i don't even know what's the topic |
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C- |
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