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 (nobody)...and 379 guests Last 5 registered Oplandisks nothingstar N_loop yipe foxtrotromeo Browse members... |
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ok, just to have this in the clear this is not "aaaaihatecapitalisunitedstatesofcocacola" but the Coca Cola company have.. more money than most other companies. Why, then, are they still using those lame commercials? "Then the trucks came over the hill" says the grandfather before he's run over by his fireplace. Have they done any research and figured that these commercials actually increase sales? Is that it? I'd like to know. |
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Emotional selling points. The joy of recognition and nostalgia. They send the same disney show over and over again every x-mas right? It's extremely thought out. End of discussion. |
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people talk about them. a lot of people have said things like 'i know christmas is here when I see those coca cola adverts' |
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joy of recognition? annoying repetition! |
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I deliberately avoid coca cola during christmas in protest against these adverts, in the vain hope that my little bit of defiance will impact the sales in some small yet significant way. I also never visit the bank of scotland or buy any loreal products. |
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Well, youre a bright young fella. Most people aren't, and enjoy this. Well maybe not enjoy it, but they fail to reflect on it, and simply let the COCA COLA mind control schemes sip into their tiny minds. That some norwegian philosophy student thinks they are annoying won't change their minds. |
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Even you, Drunken Mastah |
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I feel sorry for the people who "fall" for these commercials I feel sorry for people who fall for any commercial when it isn't one that says "ok, this is what our product does. ta-da, move on" (there are no commercials like that). |
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I love commercials. I love the thought of how precisely you can manupulate people with words, visuals and sound. I bet you once liked a commercial that was tailor suited for someone like you. Levi's mr. oizo (flat eric) commercials by Quentin Dupieux. Brilliant. It doesnt even matter if you bought levis pants after that. Theyre branded. As in cow branding, branding their name into your brain. Levi's Levi's Levi's Levi's. I love commercials. |
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There are certain good commercials, yes, but they rarely influence me to buy anything either way the marketing tricks I tend to fall for are those where they put stuff where the queue goes at the store, and other than that, if I'm getting something there are more than one producers making, like milk or something, I usually go for the one with the most products "on display." Other than that it's habit, so if my mom used to buy something when I was little, I get the same brand. That's mostly foods. I've never owned a pair of levi's. |
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Buying what your mother bought/buys is also a mechanism advertising is very much aware of. Another so called "emotional selling point". Thats why they rarely make drastic changes in the design of certian products, and ZERO changes to some products (mostly older). Being just slightly aware of the mechanisms that get you to buy shit, makes you more aware than like 90% of all consumers. It's like being liberated from the the matrix, you're out there seing the grim truth of it all. Still, analyzing all these mechanisms really fascinate me like nothing else. I wan't to be like Faust, and sell my soul to the dark side of modern consumerism. |
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first off, that my mother may have been affected by commercials doesn't matter: I haven't been affected by them, I've been affected by her, but that doesn't work no more; she isn't creating more habits for me and I wouldn't call me buying those products a result of any commercial influence. I have a few years of learning about marketing tricks and different rhetoric strategies behind me, so I know what they do to make shit sell and how they try to put focus on things in regular tv shows, etc, but most of the people I've talked to are aware of these things, or at least they recognise them when I mention them. I also don't mind falling for a few of them, but commercials like these.. god damn, put some pride into it! You can usually tell when the company has had more control over the creative part of the advertising campaign; it leads to crap commercials. |
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Aren't Coca Cola responsible for what Santa Claus looks like, dont they give Christmas flavour with their delicious Rum & Cokes. I say Coca Cola can do the fuck they like at this time of festive consumerism. |
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I'm certainly not saying that you buying products, because your mom did it before, is a result of any commercial. I'm just pointing out, that it's an interesting that you can actually use the information, that every consumer is also a child of a consumer, and thus have a special relation to certain products to sell more! BTW i do it myself. When i can not discern between som products that look the same, ill go with something i know my mother buys. Your mother might have put some good habbits in you as well. Maybe the products you buy are superiour, because your mother has gone trough a lot of trial and error to find the best product. The companies job is always gaining as much profit as possible, but since a lot of people actually buy stuff because of this mechanism, they have to be careful not to lose any customers they already have (by changing to much basically). About making crappy commercials. 1:If you hate the commercial and the product, its very bad. 2:If you hate the product, but like the commercial it's bad 3:If you love the product , but hate the commercial it's... well. Not that bad actually. 4: If you love the product and the commercial it's perfect ofcourse. The thing about 3 is, if you really despise a commercial, but have a good relation with the product, the commercial still works. I bet you can remember the commercials you hate as good as the ones you hate. As you see the commercial you think how much you hate it, but you might also think about how you actually like the product (or even, if it's a product you don't know you might go "hey, i hate this commercial, but the product does look pretty good") Thats my 2 cents about THAT. |
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Oh, and yeah, you CAN actually see if, as you say, "when the company has had more control over the creative part of the advertising campaign" But still, i think some companies deliberately make annoying commercials, simply because they can have a big effect. |
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'I bet you can remember the commercials you hate as good as the ones you love. BLEH |
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it's about tradition i guess. the thing that leads coke. or - they may give a fuck about tradition and are just afraid that this might make the clients run away. |
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i'm curious if one of the chefs ever considered changing the logo |
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on the other hand coke is so popular they can give a fuck about comercials i guess. so i guess it's the "tradition thing" oh and this ad is with no doubt cunningham inspired |
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Especially the way the sound syncs with the visuals |
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"ok, this is what our product does. ta-da, move on" These commercials were all there was before the 60's. At some point it all changed. LSD maybe? |
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psst, check your e-mail, drunken_mastah |
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its all about the moderate climates, you gotta be hot and cold for sure. |
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point is, the coca cola is the only company making soft drinks discussed here among many people right now. so, in a way, the commercial works as it should. it doesnt matter is if pisses you of or not, you remember it, there you go. |
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I did and I answered it I'll re-send the answer |
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I'm sure they don't want me to say "I HATE COCA COLA AND I'M NEVER BUYING IT AGAIN BECAUSE OF THOSE TRUCKS" |
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well, you talk about their product, so its just something they want i guess. nowadays its more important to even just otice somethng than let it go. yes, i believe they would be happy now :) and lets face it, you will buy it again. |
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just in case it still doesn't work both letters are "Ã¥" |
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I'm buying it, yeah, but not because of those fucking ads. |
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oh tobjoern, you still dont get it do you ? you silly goose... |
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ha! as if their ads have made me like the taste "oh, it's naïve to believe that the ads don't affect you" fuck off I know why I buy it and it's not because of the ads. |
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now, you really dont want to say "fusk off" to me, do you ? |
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I like |
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haha, that is a good ad |
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weird, i haven't gotten either e-mail yet... anyway, thanks - i can see that perfectly |
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dont watch telly anymore. no exposure to capitalist propaganda. so i dunno. so there. |
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coca cola spend more of their profit on advertising than any other company ever.. interesting story, the coca cola story.. |
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fuck you man |
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Yes, I think they are responsible for Santy Claws being dressed in red. |
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"..before he's run over by his fireplace" someone in my room farted LOL |
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i think the adverts are a 'fuck you, we control everything' message seeing as the original coca cola christmas adverts actually persuaded the world to change the appearance of santa claus to the 'coca cola' version. I'm thirsty... |
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i seem to be one of the very few persons here who rarely (once every few months) drinks any brand of cola. I cant even imagine how people drink this everyday, despite all the horror articles and stories about unknown ingredients, cancer stimulating sweeteners and the most extrene teeth rotting capabilities known to man. fuck coke. Who cares it tastes good when you're hungover or really effin thirsty when you know it's poison? as for the ads, the ones with the polar bears are pretty cute. |
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fuck coke. Who cares it tastes good when you're hungover or really effin thirsty when you know it's poison? not to justify anything, but.. alcohol? whatever else people do? Most of us choose our own poisons. Those that choose smoking are cunts, though, 'cause they also choose other peoples' poison at the same time. |
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