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This is my first post. I was wondering if anyone has thought about this. A lot of people think TR was Autechre's "most commercial," and it was pretty successful on top of two reasonably successful previous albums. They obviously had a lot of attention, since they were getting remix requests from more commercial artists around this time. In the US, electronic acts were starting to get pushed into the mainstream, and the industry was looking for a vehicle. In the UK, they were already pretty popular. If you know what their personalities are like, you know they'd never do this. But what if they had sold out and dilluted their sound, tailored it for commercial success, signed up with some big label, etc.? Would it be shit, or still decent (it would still have their touch, but maybe not cos they wouldn't have been totally into it)? A part of me kind of wants to hear pop-Ae. Especially if they did hiphop production or something. |
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The full title should be "what if autechre had 'gone commercial?' |
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ae is ae, if they produced pop they wouldn't be ae, they would be gestechre or autcom or something. |
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i don't like autechre, but welcome on board!!! |
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no way to answer this question. |
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but welcome to the boards, have you been in read-only mode for long? |
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Thanks, I read it occaisionally. I think it might be answered by looking at other artists who did what I'm talking about: how their sound changed, what was retained, what was lost, etc. I know Ae are unique, but MAYBE it could have happened, cos they're still just humans at heart (I think) |
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no, it would have sucked |
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Maybe, but I'd like to think they'd be creative enough to find ways of getting original ideas into otherwise commercial stuff. Maybe they're too stubborn to try. |
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the definition of pop music is kind of murky, technically its music made and geared towards to mainstream audience, but even if something is not pop, it can still become pop. look what happend to punk rock, it has become pop music. so ae could still become pop even with their current catelog, but say they went the pop road, ala moby, it would suck as does most music made for mass consumption. |
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I tend to think that the only way punk got into pop was that the sound was really pop to begin with, it was just attached to a non-pop subculture. I can't speak for all of it and I'm definitely not an authority (don't listen to it), but I think that was more a case of pretty accessible music being attached to a subculutre. IDM-ish shit is different in that it's nonaccessible at heart but not really attached to a specific subculture. Rap is an exception to a lot of these rules; sometimes it can get pretty experimental but sell lots of records (or at least that used to happen). Plus Ae are hiphop heads with respect to some pretty mainstream rap. |
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And it would be very difficult due to the steep suck differential of electronic music. Very difficult indeed. |
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To balance on such a slippery slope |
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Haha, excellent point. But what if they had done, like, something tri repetae-ish but a BIT more accessible (more patterns dropping out and coming back, something resembling choruses) but with emceeing over it? Couldn't be THAT bad (unless I guess if you hate rap) |
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aphex, ae (idm blah) is not that difficult to "get" into, it has just as much chance at becoming pop as did punk in the 70's. it took 30 years for it to become "real" pop music, whose to say that 30 years (or less) from now, pop will be electronic or idm music. frig, classical music could become pop, music it does not matter its accesiblity, just the effect that it has. |
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Yeah, but the industry needs a reason to push it for it to get pop (by the $$$ definition of pop). Since they're afraid to try new things, they'd probably just push shit like Moby and Chem Bros since it's "more like" what people are used to hearing. So that's the barrier for what kind of sound will become $$$pop |
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sorry for my typing errors, i am typing with one hand, i am holding and feeding my daug hter with the other |
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idm is getting pop...check latest britney! |
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they use some idm ish stuff in comercials, it has already begun my friend |
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although you are joking there is some truth to what you say. look at madonna |
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I'm not sure what this so-called "IDM" is, but I don't think that playing a synthesized violin sample backwards 1 time out of the 30 forward times in the song makes it so. |
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Hmm, good point... Hummer commercials. But unfortunately, artsy commercial designers trying to sneak in their own taste when they have the leeway are not the same breed as Warner Brothers execs. We'll see. |
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well, it was only partly a joke...i actually like toxic :) |
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In fact, electronic music has been used as BACKGROUND music in ads and media for a long time. That could actually be a damning thing, that pop culture just sees it as a utilitarian background-sound tool, not for pure listening. I think it's possible that it could remain that way (the more experimental/inhuman kinds, anyway) |
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i think electronic music is largely "utilitarian background-sound ", and I like that, it becomes interesting if you listen to it hard enough, like if you stare at one frame of a comic, the backdrop of a theatre production, or the pattern on the carpet for long enough. You begin to see, or hear, something approaching humanity. |
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its possible they might have made a good album instead of the shit they normally put out. |
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i like the video for toxic ;) |
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i have to admire the users who dislike autechre. they never let up on the hate. |
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i could care less if electronic music is/will become pop music, i dont want to think that my taste in music is somehow better than another persons, just because they might have an affinity for pop - tart music. i like what i like, and the popularity does not change that. |
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i don't know, depends on how they would have "got more commercial". i might have liked it if it went more melodic, more rhythmic, techno-styled... if it had added rapping and went less experimental, i doubt i would have liked it at all. "i have to admire the users who dislike autechre. they never let up on the hate." > same with the ones who hate venetian snares, boards of canada, merzbow... no? |
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Hmm.. I can't imagine Autechre ever going mainstream. They work quite independently, and have no message to prove. Their quest is based more on adventure and innovation than fame and fortune. However, it's probably not too surprising for mainstream artists to have been influenced by Autechre. Consider Thom Yorke for instance. |
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Yeah, their attitudes are pretty anti-commercial, which is apparent in the interviews. Hell, they don't even like doing the interviews. I just like the idea of autechre doing something completely different, even if it were bad. It would be funny to find out that they'd secretly been producing pop music under fake names for years. |
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Ah, actually I was just considering if they went more commercial to the electronic side of things. But if they went more commercial to the hip-hop side of things, it could have been quite good. |
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I'm always curious about what artists that tackle one ''genre'' (shudder) would do when stuck into a totally different environment. AE with jangly Rickenbacker guitars, Sly Stone with a laptop (he'd probably have to spend a lot of time with the Reason manual), Janis Joplin fronting a hair metal band. There's some guys (Paul McCartney's done rock, classical, ambient techno, whatever... and there's freaks like Bowie) who've had a finger in every genre's pie, but I'd like to hear the more specialized people in different contexts. I know it's silly, but I wonder how their individual talents would translate through a different medium. I would just like to hear what kind of hook-crafting abilities the guys from AE would have under ''normal'' circumstances . Nothing impresses me more than a good hook in a 2.5 minute pop song. I hear some AE hooks (first track on Envane!), and imagine some pretty cool vocal arrangements built around the melodic structures. It sounds phenomenal in my head. |
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I hope they keep on from where they are now |
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Surely they ARE mainstream. I go into my local HMV, which is a fairly average store. Look in the dance music section, and lo and behold: autechre, aphex twin, aphex twin 26 mixes, squarepusher, plaid. Mr. James even gets TWO sections! There are a few more which I can't remember, but seems fairly mainstream to me. I'm fairly certain I saw them on Top of the pops too, although it may have been the fine young cannibals. |
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Windowlicker is an example of RDJ at his most mainstream... yet its one of his most groundbreaking tracks. I think they could find a way of appealing to a wider audience without compromising innovation. |
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mainstream within the genre. but not like moby, chem brothers or fatboy slim. |
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windowlicker is pop music. |
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dave_g > well, i found some Merzbow cds at the Fnac in Strasbourg... so Merzbow must be mainstream too o_O |
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Well yes. |
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i love the FNAC! i bought my first aphex twin cd there when i was on vacation in france. yay! |
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I think I remember that in one interview, Ae said they "play non-electronic instruments, sing and clap" or something. Now THAT'S what I want to hear! Folk instrumentations of Confield as performed by Booth and Brown ;) |
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