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map
from mülligen (Switzerland) on 2002-04-28 17:16 [#00198038]
Points: 3408 Status: Lurker
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i have to write a marketing concept for a drink like "red bull"....
so i need a good name for it....
i was thinking about "7\irFreshXcited", or simply AFX.
any ideas, recommendations ?
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Resident Evil
from heat some coffee, mmm, mmm (Australia) on 2002-04-28 17:19 [#00198041]
Points: 1643 Status: Lurker
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AFXLR8
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urb
from Trondheim (Norway) on 2002-04-28 17:20 [#00198044]
Points: 568 Status: Regular
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Afx Acid
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urb
from Trondheim (Norway) on 2002-04-28 17:21 [#00198045]
Points: 568 Status: Regular
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and you could have small umbrellas with the 7\ logo
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Taxidermist
from Black Grass on 2002-04-28 17:22 [#00198048]
Points: 9958 Status: Lurker
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Windelixer?
Come to daddy cola!
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Ceri JC
from Jefferson City (United States) on 2002-04-28 17:22 [#00198049]
Points: 23533 Status: Moderator | Show recordbag
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"Drink Me!" (Tag line could be the can saying Drink me in an aggressive way- like "eat me")
"Li£" - In English "quid" is slang for a pound (£) therefore Li£= Liquid. You could compund this idea further by charging a pound for a can. Red bull charges about this so it's feasible.
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pachi
from yo momma (United States) on 2002-04-28 17:23 [#00198051]
Points: 8984 Status: Lurker
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white smarties in beverage form!
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Martytan
from somewhere in upstate new york (United States) on 2002-04-28 17:26 [#00198053]
Points: 757 Status: Regular
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how about drINK. it could just be a bottle of ink.
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Taxidermist
from Black Grass on 2002-04-28 17:30 [#00198061]
Points: 9958 Status: Lurker
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Mama Lioni's World Famous Cafinated Humous.
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Martytan
from somewhere in upstate new york (United States) on 2002-04-28 17:32 [#00198062]
Points: 757 Status: Regular
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I like the Li£ idea, lol
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map
from mülligen (Switzerland) on 2002-04-28 17:37 [#00198067]
Points: 3408 Status: Lurker
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yeah i think about that heh, thank you Ceri JC..
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The_Funkmaster
from St. John's (Canada) on 2002-04-28 17:53 [#00198082]
Points: 16280 Status: Lurker
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cool, marketing stuff huh? I like marketing, it's pretty cool... I like Ceri JCs idea... very clever actually... but, it would never work over here in North America cause noone would get it... so, if you were planning on a local thing, and I guess this assignment is just an idea, it would be good... but for a global thing it probably wouldn't work well...
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The_Funkmaster
from St. John's (Canada) on 2002-04-28 17:54 [#00198083]
Points: 16280 Status: Lurker
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everyone over here would be like "Li pound? What the hell is that?" :)
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Ceri JC
from Jefferson City (United States) on 2002-04-28 18:21 [#00198098]
Points: 23533 Status: Moderator | Show recordbag
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"Dog Piss" It could be marketed to look like cheap beer, but then it really was dog's urine and you couldn't be sued as you were completely up front about what it was....
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Taxidermist
from Black Grass on 2002-04-28 18:29 [#00198105]
Points: 9958 Status: Lurker
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I really think he should call it 'Mama Lioni's World Famous Cafinated Humous'.
He could take some Humous, and then water it down, carbinate it, and add caffeine. Then he can flavor it like olives, or mustard, and use a homely italian mother type on the label.
Its WILL sell.
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EVOL
from a long time ago on 2002-04-28 19:10 [#00198155]
Points: 4921 Status: Lurker
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how 'bout you call it "SHUT THE HELL UP!" so when you have guests or somone is complaining that they are thirsty you could say, "How 'bout I serve you a nice warm glass of SHUT THE HELL UP!?"
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Amonbrune
from Vancouver (Canada) on 2002-04-28 19:15 [#00198166]
Points: 7327 Status: Addict
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LOL @ Ceri ""Dog Piss" It could be marketed to look like cheap beer, but
then it really was dog's urine and you couldn't be sued as you were completely up front about what it was.... "
Poor people
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Amonbrune
from Vancouver (Canada) on 2002-04-28 19:17 [#00198170]
Points: 7327 Status: Addict
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lol @ Evol :)
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pachi
from yo momma (United States) on 2002-04-28 19:19 [#00198175]
Points: 8984 Status: Lurker | Followup to EVOL: #00198155
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haha that guy that ben stiller played in happy gilmore was a real cunt
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Ceri JC
from Jefferson City (United States) on 2002-04-28 19:38 [#00198217]
Points: 23533 Status: Moderator | Followup to EVOL: #00198155 | Show recordbag
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That'd be cool!
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Darth manchu
from Cambridge (United Kingdom) on 2002-04-28 19:43 [#00198231]
Points: 1897 Status: Regular
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I'd call it something that only people in a small area get, but everyone else would think it was anyother drink.
like "Gizum", for instance.
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map
from mülligen (Switzerland) on 2002-04-28 21:00 [#00198392]
Points: 3408 Status: Lurker
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hmm i'm on think how i should do a spot for the radio, maybe 20seconds long, then the whole tv things, the outlook from the bottle, however, funny ideas guys :)
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Ceri JC
from Jefferson City (United States) on 2002-04-28 21:04 [#00198400]
Points: 23533 Status: Moderator | Show recordbag
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How about have footage from the bottle looking out (just cut a bottle open and use it as a filter and add a bit off echo) with a voice saying "I'm watching you... and when you drink me I'll get inside you...." call the drink "paranoid?".
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Ceri JC
from Jefferson City (United States) on 2002-04-28 21:05 [#00198401]
Points: 23533 Status: Moderator | Followup to Darth manchu: #00198231 | Show recordbag
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That'd be funny if it was a milkshake or similair...
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map
from mülligen (Switzerland) on 2002-04-28 21:11 [#00198411]
Points: 3408 Status: Lurker
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maybe something with a hard substance, spicy crispys heh .. cold! ice cold.
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uzim
on 2002-04-28 21:53 [#00198489]
Points: 17716 Status: Lurker
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name the drink by a part of its chemical formula...
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uzim
on 2002-04-28 21:56 [#00198493]
Points: 17716 Status: Lurker
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make a red cherry-flavoured drink in spherical (or at least rounded) bottles...
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wayout
from the street of crocodiles on 2002-04-29 01:15 [#00198735]
Points: 2849 Status: Lurker
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you could make a drink out of liquid co2...so that when people open it it all vaporizes into that nifty fog....
it could be called fog water or something nifty fog water!
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wayout
from the street of crocodiles on 2002-04-29 01:18 [#00198741]
Points: 2849 Status: Lurker
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or how about this...drool aid it comes in powder form like cool aid.. but its dehydrated saliva...so when you add water...you have a quart of dool!
and you can have the people who provide the saliva to eat different fruits and stuff so when you collect their spit so you have different flavors of drool!
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wayout
from the street of crocodiles on 2002-04-29 01:19 [#00198744]
Points: 2849 Status: Lurker
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oops when i say cool aid...i mean Kool aid...its funny when you spell deliberately mispealt words incorrectly
...by spelling them correctly
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xlr
from Boston (United States) on 2002-04-29 01:21 [#00198746]
Points: 4904 Status: Regular
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drool aid -- pretty gross.
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AMinal
from Toronto (Canada) on 2002-04-29 02:05 [#00198774]
Points: 3476 Status: Regular
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as a slogon, how about: (insert generic drink name here, then: "it'll make your penis bigger"
...and on the commercial, it has to be a deep, gruff, tough male voice saying it..
..like a chevy commercial
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wayout
from the street of crocodiles on 2002-04-29 02:34 [#00198814]
Points: 2849 Status: Lurker
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but you'd alienate the female market! it would have to say: "it'll make your penis AND boobs bigger"
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xlr
from Boston (United States) on 2002-04-29 02:36 [#00198818]
Points: 4904 Status: Regular
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for those people who have both.
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flea
from depths of your mind (New Zealand) on 2002-04-29 03:01 [#00198833]
Points: 9083 Status: Regular
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Hazard
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map
from mülligen (Switzerland) on 2002-04-29 19:50 [#00199545]
Points: 3408 Status: Lurker
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god damn it's not easy writing a concept .... it has shitloads of aspects, strategy's, targetgroups, consuming and product requirements .. uff
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smokehammer
from Saigon (Vietnam) on 2002-04-29 21:29 [#00199711]
Points: 1463 Status: Lurker
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"Koke"
But have two naked 19 yr old babes playing with themselves on the advert..
..with the slogan .. "DRINK KOKE" above them.
you'll shift millions of units, and Coca-Cola will go bust overnight.
People won't know why their drinking the stuff (subliminal advertising....see ?)
but their teeth will be falling out left right & centre. Buy side-shares in Dental practices before you launch the ad.
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