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The British Advertising Standards Authority has upheld a complaint against Apple UK and its advertising agency TBWA after the company ran adverts saying it was 'the world's fastest computer'. The original complaints refers to two magazine ads, one of which said 'The new Power Mac G5 is here. It's the world's fastest computer, and the first with a 64-bit processor'. A second ad said 'Introducing the revolutionary PowerPC G5 processor, the world's first 64-bit processor for personal computers ... the G5's 64-bit architecture addresses dramatically more memory - over 4 billion times more than 32-bit chips - so that the systems built around the G5 can shatter the 4-gigabyte memory ceiling that limits every other PC on earth'. The complainants took issue with the claims that it was, 'the world's fastest personal computer', that it was 'the first with a 64-bit processor' and that 'the systems built around the G5 can shatter the 4-gigabyte memory ceiling that limits every other PC on earth'. In its defence, Apple explained that the G5 was tested against the Dell Dimension 8300 and the Dell Precision 650, by an un-named' independent technology testing company'. Apple said that the tests included floating-point calculations and Integer calculations as well as for real-world applications such as Photoshop, programs for professional and music audio creation and scientific analysis of genetic research. In all these tests, the G5 outperformed the Dell Dimension and Precision machines. The ASA asked someone else who pointed out that whilst the G5 might be faster in those tests, it was by no means faster for all applications in all situations. What's more it seems that, according to the ASA judgment, the 'G5 machine tested was still under development and the tests seemed to be configured in a way that might have given the Power Mac G5 an unfair advantage'. In other words, Apple got the right answer only to the very specific questions it asked. |
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As anyone who has been involved in bench testing machines will tell you, companies will often try to optimise a machine to do well in a certain test. This appears to be what has happened here. The Authority decided that Apple can't justify the claim 'the world's fastest computer' and has asked the company not to repeat it. Apple did better on the claim that it was the world's first 64-bit personal computer. The ASA agreed with Apple that while 64-bit processors have been around for a while in desktop machines, these have been 'workstations' not 'personal computers'. Also whilst rival 64-bit desktop PCs are now common, Apple can still claim to be legitimately 'the first'. Similarly, the ASA accepted that the G5 could access up to 8Gb of memory whilst machines like the Dell Dimension 8300 and the Dell Precision 650 could only access 4GB of main memory directly. |
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i was told not so long ago 2 G5s put together are illegal because its classed as a supercomputer |
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Hahaha, that's great. I hope that's true. |
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how much would a g5 set you back anywayz? |
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When was this? |
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haha all this shows as is Apple's claims for G5 Mac bra Gotta get me one of those ! The ULTIMATE support |
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:P |
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i plan on buying a 2ghz G5 next month. my PC is souped up and goes hell quick but shes becoming unstable as a rocky ledge in Moldor. it will cost me $4,600 for just the tower. which is exxy but i don't care, it looks shit hot smooth and hopefully will work great for audio, video and 3d which is what i do. |
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Is G5 the newest one? What was the old one they were toting? Dual G4 or something? I remember they said it was the fastest, but I saw tests where the 3ghz AMD 64mb chip outperformed the Dual G4 1ghzer's. And, yeah, how is the G5 the first 64-bit architecture, when I read about the AMD one back in November or something? |
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G5 is dual 2.5ghz now, how much faster can computers go?? |
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if you check slashdot archives i'm sure i read about dual 3GHz G5 machines. but anyways, i think people know my opinion of Apple at the moment...their portable systems "stable operating, and sturdy construction?" bullshit |
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