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 (nobody)...and 478 guests Last 5 registered Oplandisks nothingstar N_loop yipe foxtrotromeo Browse members... |
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Members 8025Messages 2614201 Today 5 Topics 127548 |
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wow, adverts here in the UK are reaching an all-time low in general - I admit that there are still advertising campaigns which show genuine wit and imagination (the recent Irn Bru one comes to mind), but in general it seems we're being bombarded almost constantly with heavy-handed attempts at mantric brainwashing: sexuality, gender enforcement, and even racial stereotyping. Examples of each: 01) well, the sexuality thing is so rampant that individual examples are barely called for - they all seem to imply that the world is made up of sexy heterosexuals who are made all the more sexier by using certain branded products - from shampoo, deodorant, cars, food &tc. This type of advertising seems to aimed at the younger folks, footloose and oh so fancy free, working their way up the class ladder. 02. Now we have adverts for mainly domestic products such as washing up liquid, bleach, vacuum cleaners, &tc - you'll notice that still it's almost exclusively seen as the woman's job to be the household's cleaner and servant. Or else they'll put that slant on it ('going for that New Woman Dollar!') which will employ either role-reversal, or the age-old cliché of the woman secretly wearing the trousers by belittling the 'pathetic little man'. 03. finally, and this worries me a lot, is Racial Stereotyping - I'm thinking specifically about the new KFC advert, for GREASY CHICKEN, which sloganises as 'SOUL FOOD' and revolves mainly around fabricated scenes of 'Black Culture', with the occasional nigga-lover cracker throwback to 40's Harlem. Even Sam L. Jackson voiced-over for them.. fuck that shit! |
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Yep I agree, everything now is either a play on race or sex...and it is all dull and boring. The only commercials that has given me a chuckle recently is the Toyota one where the window cleaner ladder falls away. |
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"03. finally, and this worries me a lot, is Racial Stereotyping - I'm thinking specifically about the new KFC advert, for GREASY CHICKEN, which sloganises as 'SOUL FOOD' and revolves mainly around fabricated scenes of 'Black Culture', with the occasional nigga-lover cracker throwback to 40's Harlem. Even Sam L. Jackson voiced-over for them.. fuck that shit! " Ha ha, yes I saw that advert and nearly pissed myself. I wondered if KFC were actually horribly rascist and it was an effort on their part to try to get black people to boycott them :) |
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On the subject of good adverts, I think the Gamecube adverts were pretty good and the new Honda Accord one too. |
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Ha ha ha, that was my 10,000th post :D |
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congrats, Ceri - I'm glad you two agree :) |
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oh come on what about the hectors house ads? im a great big wet old hector for not getting the one account.... my all time fav advert is the squirrel going through an assault cource to get the nuts, and some animal says 'i bet he drinks carling black label' |
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you know when you've been tangoed, go on... put it in yourr mouth |
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Yes, the old "You're stupid if you don't buy it" ones... I really question the intelligence of people who fall for that. Like the package holiday one (lunpoly perhaps?) where they make out the guy who makes his own holiday instead of using their package ones must be stupid and pays over the odds... well, that's exactly what I do and it typically saves me at least £100 and allows me to stay at a hotel that isn't full of lager drinking British males in their mid 20s. Pretty stupid on my part, oh yes >:| |
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Windowlicker is in the new BMW ad I see (caught it at the Matrix showing last night). That is all. |
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advertising makes for good consumers (sheep?) ....bleat! bleat! |
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another fine example of rdj selling his soul-work to a corporation |
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I like the "ask the man from modplan" ads |
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why shouldnt he? does this somehow make his work less interesting? |
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Heh, here we go you asked for it... |
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ha! I had that same barney image as my avatar when i first came here he rules |
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Didn't know that...I love his work...have you had a chance to see it? I haven't been to NewYork recently...so I was unable to. |
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because advertisers figure that by putting the music of a somewhat cult and still-underground (to the mainstream) figure, they will somehow gain 'respect' and 'credibility' for their goods. And because music should not be there to be whored - it is a gift, not a commodity. |
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28 28 20 i know that numberr betterr than my own, damn them |
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that's the mantric nature of advertising unfortunately, A_P. My own technique is to say 'fuck off' to the t.v. after every advert. Fortunately, the quality of shows on channels 1 thru 4 is so bad that I rarely watch t.v., preferring to read or listen to/compose music |
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a thing that really irritates me about recent forms of advertising is the mythologization of youth and youth culture - this kind of falls in your first category although a heavy dose of pretentiousness comes into play too. for example: that godawful Pepsi Energy add - you know, all the people 'raving' (arghh) in some desert who then have to outrun the upcoming sun (because for some reason it HAS to be dark to 'rave'). |
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its just music dude dont be so precious! people are too precious with art... alnuit: no neither, Ive seen a couple of the cremaster films that have come here though, mindblowing, and he puts out really good books too, big glossy jobs with lots of pictures Id have so had a baby to him if I was Bjork |
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so because it's only music and not 'precious', it's OK to use it as a commodity and make money selling it to some soulless corporation out to trade on greed, envy and self-esteem? Thanks, I'll remember that next time someone slaves over creating a sonic expression of their soul. |
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tell me youve never had to quickly get home before sunrise after clubbing you see your first jogger and its all over... |
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no Im not saying its not "precious" cos its music, Im saying people are too precious about art as a whole, and if richard so decides to make some dollars seeing it to soulless corporation out to trade on greed, envy and self-esteem, its his decision to do so and who are we to pass judgement and does this somehow affect the quality of what he produces? *doesnt think so* |
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I believe that he has a responsibility to his self and to the world - Music/Art is the child of creation. It should not be sold into metaphorical slavery. By selling into this fake cynical manipulative section of society, he is a traitor to his music, to his real fans, and to the world. |
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I dont see a problem... if a person puts there soul into it, its a great track... its not like they were commisioned to write that track for tv... it was already made, and by someone using it in a TV commerical in no way lessens the legitness of the track. If anything, good for the artist for making a track that people actually would pay money for. Its not easy making a living as a musician. You take the money you can get. As long as you arnt changing the music itself to make money. And yes, I know aphex has a lot of money... but I dont think its enough to live off of for the rest of his life. I dont think hes THAT rich. The dude has no other job, so he has to be savy with how he makes his money. I used to agree with you... but ive learned there is much more to life then just principles... to slag someone off for trying to make a living, is just as close minded and ignorant as the people who think IDM is just noise. |
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lol oh puh-lease! "he is a traitor to his music, to his real fans, and to the world." you do realise his music doesnt belong to you personally dont you? just checkin' we are all whores in one way or another bro, its a post modern age we live in. |
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I agree with you in spirit, but what of people that need that money? And why do you feel that just because Aphex is true to the way he makes his music, he is anti-capitalist and anti-advertising. Infact, I am quite sure he sees the whole thing as a big fat joke. A big fath joke that is feeding his bank balance albeit. As someone pointed out on this MB... having Aphex's windowlicker as a BMW car commercial is a stupid thing because the song is demented and crazy (I think it was Ophecks). It is as stupid as chosing a borderline suicide case like Beth Gibbons singing 'Glory Box', which got used in that ultimate celebration of youth, Levi's ad. Aphex couldn't care a rat's ass about the whole thing I am sure, as he is prolly laughing his way to the bank(his home). |
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I do agree with your general qualms with most advertising though. It feeds racial and sexual stereotypes and does no one any good, except by way of feeding the capitalistic structure that sustains it. |
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well, the crap thing is your music will be associated with a product. it is no longer just a piece of music on its own. |
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I tell you this. and it wasn't really my point, anyway. |
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not nessasarily. in some cases... yes. but theres plenty of songs out there that have been used in commericals, that it doesnt even register in my memory when listening to the song by itself. |
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australians are castlemine XXXXing everywhere! |
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I was pulling your tit jesus, lighten up |
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bah I keep reading your posts, as if Gary Oldman was shouting them at me O_o |
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