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J and The B
from Chesterland, Ohio (United States) on 2002-07-25 02:10 [#00323359]
Points: 315 Status: Lurker
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I just saw a Nike commercial with Nuno as the music! crazy!
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skizaphonik
from New Zealand on 2002-07-25 02:14 [#00323360]
Points: 24 Status: Lurker
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nike suck, im not going to buy shoes made by some 12 year old girl working 14 hours shifts for 12 cents and hour
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J and The B
from Chesterland, Ohio (United States) on 2002-07-25 02:17 [#00323363]
Points: 315 Status: Lurker
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it was a weird edit though... pretty much just a loop. no "fuck words of wisdom" rap stuff
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MachineofGod
from the land of halo's (United States) on 2002-07-25 03:06 [#00323392]
Points: 3088 Status: Lurker
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why would nike use prefuse 73, how would people at nike know this. i never understood how modest mouse,shins and now prefuse 73 have all been in commercials. at least no one will know its them (except people who already know them)by hearing it since theyre werent lyrics to any of them.
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J and The B
from Chesterland, Ohio (United States) on 2002-07-25 03:08 [#00323395]
Points: 315 Status: Lurker
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well, it's good music. MTV always uses Basement Jaxx, Radiohead, and Squarepusher for background stuff.
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Taoist Blockade
from Wales on 2002-07-25 03:09 [#00323397]
Points: 1169 Status: Lurker | Followup to MachineofGod: #00323392
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how would people at nike know what?
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J and The B
from Chesterland, Ohio (United States) on 2002-07-25 03:10 [#00323398]
Points: 315 Status: Lurker
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I think he wants to know how Nike came about choosing the almost underground IDM-hiphop stylings of Prefuse 73.
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Taoist Blockade
from Wales on 2002-07-25 03:14 [#00323400]
Points: 1169 Status: Lurker | Followup to J and The B: #00323398
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what, are all the employees at Nike supposed to be lumbering stiffs listening to the smooth licks of kenny g all day? In any event, a marketing company would have chosen the music, not Nike.
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J and The B
from Chesterland, Ohio (United States) on 2002-07-25 03:16 [#00323403]
Points: 315 Status: Lurker
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it's crazy, it doesn't fit really. prefuse 73 goes against the norm but Nike tells you what is cool, ya know?
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MachineofGod
from the land of halo's (United States) on 2002-07-25 03:17 [#00323405]
Points: 3088 Status: Lurker
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mtv shouldnt be allowed to play squarepusher as background music. they dont play anything by him in the first place. thats like saying ehh your music isnt good enough for being in videos, its only good for background music. im sure mr jenkison wouldnt like this. as far as I know spusher doesnt have videos but if he did im sure mtv wouldnt even play them.
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J and The B
from Chesterland, Ohio (United States) on 2002-07-25 03:21 [#00323409]
Points: 315 Status: Lurker
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when Kid A came out all the MTV promos had Idioteque in the background.
!MTV! boom click kee boom boom boom click boom boom
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J and The B
from Chesterland, Ohio (United States) on 2002-07-25 03:21 [#00323410]
Points: 315 Status: Lurker
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i'm so proud of my topic, its the first one to get a decent response
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MachineofGod
from the land of halo's (United States) on 2002-07-25 03:29 [#00323416]
Points: 3088 Status: Lurker
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even if i saw this commerical i wouldnt even know it is prefuse73 as I only have the 92 vs o2 collection and not the vocal studies one.
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titsworth
from Washington, DC (United States) on 2002-07-25 09:06 [#00323803]
Points: 14550 Status: Lurker | Followup to MachineofGod: #00323416
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too bad, you're really missing out
anyway, nike have good taste in music and directors. and some mtv's (especially in europe) play electronic stuff during the day, not only during their electronic speciality shows. you hit the nail on the head tho, sqp only has ONE video (currently) and it's old. why would they be playing it in heavy rotation?
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Amonbrune
from Vancouver (Canada) on 2002-07-25 09:14 [#00323809]
Points: 7327 Status: Addict
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im off. night all
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jand
from Braintree (United Kingdom) on 2002-07-25 09:43 [#00323823]
Points: 5975 Status: Moderator | Show recordbag
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and didn't Nike recently pay Richard Devine $55,000 for a track for use on their commercials...(about 20 seconds worth I think, thru away the press release with the details but I think that's right..)...
Good one, Rich...
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