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Nike vs. Prefuse 73
 

offline J and The B from Chesterland, Ohio (United States) on 2002-07-25 02:10 [#00323359]
Points: 315 Status: Lurker



I just saw a Nike commercial with Nuno as the music!
crazy!


 

offline skizaphonik from New Zealand on 2002-07-25 02:14 [#00323360]
Points: 24 Status: Lurker



nike suck, im not going to buy shoes made by some 12 year
old girl working 14 hours shifts for 12 cents and hour


 

offline J and The B from Chesterland, Ohio (United States) on 2002-07-25 02:17 [#00323363]
Points: 315 Status: Lurker



it was a weird edit though...
pretty much just a loop.
no "fuck words of wisdom" rap stuff


 

offline MachineofGod from the land of halo's (United States) on 2002-07-25 03:06 [#00323392]
Points: 3088 Status: Lurker



why would nike use prefuse 73, how would people at nike know
this. i never understood how modest mouse,shins and now
prefuse 73 have all been in commercials. at least no one
will know its them (except people who already know them)by
hearing it since theyre werent lyrics to any of them.


 

offline J and The B from Chesterland, Ohio (United States) on 2002-07-25 03:08 [#00323395]
Points: 315 Status: Lurker



well, it's good music. MTV always uses Basement Jaxx,
Radiohead, and Squarepusher for background stuff.


 

offline Taoist Blockade from Wales on 2002-07-25 03:09 [#00323397]
Points: 1169 Status: Lurker | Followup to MachineofGod: #00323392



how would people at nike know what?


 

offline J and The B from Chesterland, Ohio (United States) on 2002-07-25 03:10 [#00323398]
Points: 315 Status: Lurker



I think he wants to know how Nike came about choosing the
almost underground IDM-hiphop stylings of Prefuse 73.


 

offline Taoist Blockade from Wales on 2002-07-25 03:14 [#00323400]
Points: 1169 Status: Lurker | Followup to J and The B: #00323398



what, are all the employees at Nike supposed to be lumbering
stiffs listening to the smooth licks of kenny g all day? In
any event, a marketing company would have chosen the music,
not Nike.


 

offline J and The B from Chesterland, Ohio (United States) on 2002-07-25 03:16 [#00323403]
Points: 315 Status: Lurker



it's crazy, it doesn't fit really. prefuse 73 goes against
the norm but Nike tells you what is cool, ya know?


 

offline MachineofGod from the land of halo's (United States) on 2002-07-25 03:17 [#00323405]
Points: 3088 Status: Lurker



mtv shouldnt be allowed to play squarepusher as background
music. they dont play anything by him in the first place.
thats like saying ehh your music isnt good enough for being
in videos, its only good for background music. im sure mr
jenkison wouldnt like this. as far as I know spusher doesnt
have videos but if he did im sure mtv wouldnt even play
them.


 

offline J and The B from Chesterland, Ohio (United States) on 2002-07-25 03:21 [#00323409]
Points: 315 Status: Lurker



when Kid A came out all the MTV promos had Idioteque in the
background.
!MTV!
boom click kee boom boom boom click boom boom


 

offline J and The B from Chesterland, Ohio (United States) on 2002-07-25 03:21 [#00323410]
Points: 315 Status: Lurker



i'm so proud of my topic, its the first one to get a decent
response


 

offline MachineofGod from the land of halo's (United States) on 2002-07-25 03:29 [#00323416]
Points: 3088 Status: Lurker



even if i saw this commerical i wouldnt even know it is
prefuse73 as I only have the 92 vs o2 collection and not the
vocal studies one.


 

offline titsworth from Washington, DC (United States) on 2002-07-25 09:06 [#00323803]
Points: 14550 Status: Lurker | Followup to MachineofGod: #00323416



too bad, you're really missing out

anyway, nike have good taste in music and directors. and
some mtv's (especially in europe) play electronic stuff
during the day, not only during their electronic speciality
shows. you hit the nail on the head tho, sqp only has ONE
video (currently) and it's old. why would they be playing it
in heavy rotation?


 

offline Amonbrune from Vancouver (Canada) on 2002-07-25 09:14 [#00323809]
Points: 7327 Status: Addict



im off. night all


 

offline jand from Braintree (United Kingdom) on 2002-07-25 09:43 [#00323823]
Points: 5975 Status: Moderator | Show recordbag



and didn't Nike recently pay Richard Devine $55,000 for a
track for use on their commercials...(about 20 seconds worth
I think, thru away the press release with the details but I
think that's right..)...

Good one, Rich...


 


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