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Marketing Concept for a drink
 

offline map from mülligen (Switzerland) on 2002-04-28 17:16 [#00198038]
Points: 3408 Status: Lurker



i have to write a marketing concept for a drink like "red
bull"....

so i need a good name for it....

i was thinking about "7\irFreshXcited", or simply AFX.

any ideas, recommendations ?


 

offline Resident Evil from heat some coffee, mmm, mmm (Australia) on 2002-04-28 17:19 [#00198041]
Points: 1643 Status: Lurker



AFXLR8


 

offline urb from Trondheim (Norway) on 2002-04-28 17:20 [#00198044]
Points: 568 Status: Regular



Afx Acid


 

offline urb from Trondheim (Norway) on 2002-04-28 17:21 [#00198045]
Points: 568 Status: Regular



and you could have small umbrellas with the 7\ logo


 

offline Taxidermist from Black Grass on 2002-04-28 17:22 [#00198048]
Points: 9958 Status: Lurker



Windelixer?

Come to daddy cola!



 

offline Ceri JC from Jefferson City (United States) on 2002-04-28 17:22 [#00198049]
Points: 23533 Status: Moderator | Show recordbag



"Drink Me!" (Tag line could be the can saying Drink me in an
aggressive way- like "eat me")

"Li£" - In English "quid" is slang for a pound (£)
therefore Li£= Liquid. You could compund this idea further
by charging a pound for a can. Red bull charges about this
so it's feasible.


 

offline pachi from yo momma (United States) on 2002-04-28 17:23 [#00198051]
Points: 8984 Status: Lurker



white smarties in beverage form!


 

offline Martytan from somewhere in upstate new york (United States) on 2002-04-28 17:26 [#00198053]
Points: 757 Status: Regular



how about drINK. it could just be a bottle of ink.


 

offline Taxidermist from Black Grass on 2002-04-28 17:30 [#00198061]
Points: 9958 Status: Lurker



Mama Lioni's World Famous Cafinated Humous.


 

offline Martytan from somewhere in upstate new york (United States) on 2002-04-28 17:32 [#00198062]
Points: 757 Status: Regular



I like the Li£ idea, lol


 

offline map from mülligen (Switzerland) on 2002-04-28 17:37 [#00198067]
Points: 3408 Status: Lurker



yeah i think about that heh, thank you Ceri JC..


 

offline The_Funkmaster from St. John's (Canada) on 2002-04-28 17:53 [#00198082]
Points: 16280 Status: Lurker



cool, marketing stuff huh? I like marketing, it's pretty
cool... I like Ceri JCs idea... very clever actually... but,
it would never work over here in North America cause noone
would get it... so, if you were planning on a local thing,
and I guess this assignment is just an idea, it would be
good... but for a global thing it probably wouldn't work
well...


 

offline The_Funkmaster from St. John's (Canada) on 2002-04-28 17:54 [#00198083]
Points: 16280 Status: Lurker



everyone over here would be like "Li pound? What the hell is
that?" :)


 

offline Ceri JC from Jefferson City (United States) on 2002-04-28 18:21 [#00198098]
Points: 23533 Status: Moderator | Show recordbag



"Dog Piss" It could be marketed to look like cheap beer, but
then it really was dog's urine and you couldn't be sued as
you were completely up front about what it was....


 

offline Taxidermist from Black Grass on 2002-04-28 18:29 [#00198105]
Points: 9958 Status: Lurker



I really think he should call it 'Mama Lioni's World Famous
Cafinated Humous'.
He could take some Humous, and then water it down, carbinate
it, and add caffeine. Then he can flavor it like olives, or
mustard, and use a homely italian mother type on the label.


Its WILL sell.


 

offline EVOL from a long time ago on 2002-04-28 19:10 [#00198155]
Points: 4921 Status: Lurker



how 'bout you call it "SHUT THE HELL UP!" so when you have
guests or somone is complaining that they are thirsty you
could say, "How 'bout I serve you a nice warm glass of SHUT
THE HELL UP!?"


 

offline Amonbrune from Vancouver (Canada) on 2002-04-28 19:15 [#00198166]
Points: 7327 Status: Addict



LOL @ Ceri ""Dog Piss" It could be marketed to look like
cheap beer, but
then it really was dog's urine and you couldn't be sued as
you were completely up front about what it was.... "

Poor people



 

offline Amonbrune from Vancouver (Canada) on 2002-04-28 19:17 [#00198170]
Points: 7327 Status: Addict



lol @ Evol :)


 

offline pachi from yo momma (United States) on 2002-04-28 19:19 [#00198175]
Points: 8984 Status: Lurker | Followup to EVOL: #00198155



haha that guy that ben stiller played in happy gilmore was a
real cunt


 

offline Ceri JC from Jefferson City (United States) on 2002-04-28 19:38 [#00198217]
Points: 23533 Status: Moderator | Followup to EVOL: #00198155 | Show recordbag



That'd be cool!


 

offline Darth manchu from Cambridge (United Kingdom) on 2002-04-28 19:43 [#00198231]
Points: 1897 Status: Regular



I'd call it something that only people in a small area get,
but everyone else would think it was anyother drink.

like "Gizum", for instance.


 

offline map from mülligen (Switzerland) on 2002-04-28 21:00 [#00198392]
Points: 3408 Status: Lurker



hmm i'm on think how i should do a spot for the radio, maybe
20seconds long, then the whole tv things, the outlook from
the bottle, however, funny ideas guys :)


 

offline Ceri JC from Jefferson City (United States) on 2002-04-28 21:04 [#00198400]
Points: 23533 Status: Moderator | Show recordbag



How about have footage from the bottle looking out (just
cut a bottle open and use it as a filter and add a bit off
echo) with a voice saying "I'm watching you... and when you
drink me I'll get inside you...." call the drink
"paranoid?".


 

offline Ceri JC from Jefferson City (United States) on 2002-04-28 21:05 [#00198401]
Points: 23533 Status: Moderator | Followup to Darth manchu: #00198231 | Show recordbag



That'd be funny if it was a milkshake or similair...


 

offline map from mülligen (Switzerland) on 2002-04-28 21:11 [#00198411]
Points: 3408 Status: Lurker



maybe something with a hard substance, spicy crispys heh ..
cold! ice cold.


 

offline uzim on 2002-04-28 21:53 [#00198489]
Points: 17716 Status: Lurker



name the drink by a part of its chemical formula...


 

offline uzim on 2002-04-28 21:56 [#00198493]
Points: 17716 Status: Lurker



make a red cherry-flavoured drink in spherical (or at least
rounded) bottles...


 

offline wayout from the street of crocodiles on 2002-04-29 01:15 [#00198735]
Points: 2849 Status: Lurker



you could make a drink out of liquid co2...so that when
people open it it all vaporizes into that nifty fog....
it could be called fog water or something
nifty fog water!


 

offline wayout from the street of crocodiles on 2002-04-29 01:18 [#00198741]
Points: 2849 Status: Lurker



or how about this...drool aid
it comes in powder form like cool aid..
but its dehydrated saliva...so when you add water...you have
a quart of dool!
and you can have the people who provide the saliva to eat
different fruits and stuff so when you collect their spit so
you have different flavors of drool!


 

offline wayout from the street of crocodiles on 2002-04-29 01:19 [#00198744]
Points: 2849 Status: Lurker



oops when i say cool aid...i mean Kool aid...its funny when
you spell deliberately mispealt words incorrectly
...by spelling them correctly


 

offline xlr from Boston (United States) on 2002-04-29 01:21 [#00198746]
Points: 4904 Status: Regular



drool aid -- pretty gross.



 

offline AMinal from Toronto (Canada) on 2002-04-29 02:05 [#00198774]
Points: 3476 Status: Regular



as a slogon, how about:
(insert generic drink name here, then:
"it'll make your penis bigger"

...and on the commercial, it has to be a deep, gruff, tough
male voice saying it..
..like a chevy commercial


 

offline wayout from the street of crocodiles on 2002-04-29 02:34 [#00198814]
Points: 2849 Status: Lurker



but you'd alienate the female market!
it would have to say:
"it'll make your penis AND boobs bigger"


 

offline xlr from Boston (United States) on 2002-04-29 02:36 [#00198818]
Points: 4904 Status: Regular



for those people who have both.


 

offline flea from depths of your mind (New Zealand) on 2002-04-29 03:01 [#00198833]
Points: 9083 Status: Regular



Hazard


 

offline map from mülligen (Switzerland) on 2002-04-29 19:50 [#00199545]
Points: 3408 Status: Lurker



god damn it's not easy writing a concept .... it has
shitloads of aspects, strategy's, targetgroups, consuming
and product requirements .. uff


 

offline smokehammer from Saigon (Vietnam) on 2002-04-29 21:29 [#00199711]
Points: 1463 Status: Lurker



"Koke"

But have two naked 19 yr old babes playing with themselves
on the advert..

..with the slogan .. "DRINK KOKE" above them.

you'll shift millions of units, and Coca-Cola will go bust
overnight.
People won't know why their drinking the stuff (subliminal
advertising....see ?)
but their teeth will be falling out left right & centre. Buy
side-shares in Dental practices before you launch the ad.


 


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