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EpicMegatrax
from Greatest Hits on 2021-12-02 04:02 [#02614347]
Points: 25264 Status: Regular
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the objective point of advertising is to inform potential consumers of a product that they may not know existed [or knew but forgot about, etc] in the hopes that it will be a good fit for them and everyone will win.
then in the new era you get into emotive ads, the coca-cola polar bears at christmas -- nothing to do with the product itself, just flagrant emotional manipulation aimed to cause you to develop warm, fuzzy feelings [or whatever] about the brand itself, independent of the product
just now, i witnessed something that was neither of these. i was listening to some recent recordings off my soundclot while out for a wok, thinking about what i want to try tonite. when i get back and go to close out the player, i find an ad for...
FACEBOOK! Sign Up! Connect with your friends
this is not an emotive ad... and, like, who the fuck has not heard of facebook? either you're in or you're out, at this point, and that they are running an ad like this smacks of both dysfunction of desperation.
also, this is how soundclot makes money. lol
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ijonspeches
from 109P/Swift-Tuttle on 2021-12-02 07:45 [#02614355]
Points: 7845 Status: Regular | Show recordbag
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thats 2a constant branding let the comsumer know you are (still) there. gotta maintain market position.
2b is the emo branding.
how would the ferengi code put this? rule298: put up ads everywhere so there is no room for your rivals ads.
rule 299: more ads, more profit!
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EpicMegatrax
from Greatest Hits on 2021-12-02 09:11 [#02614359]
Points: 25264 Status: Regular
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or maybe it's like bandcramp, where no one ever makes any money? you know, people just buy each others' albums; a human centipede ouroboros.
soundclot encourages bots because it pushes up their active user metrics and then fartbook likes the smell of those metrics; fartbook buys ads on soundclot because clearly this is where The Kids are [you know, the entire generation not using fartbook] but The Kids are Bots. i can get you 500 listens fam
soundclot tells investors: it's fine, fartbook is paying fartboom tells investors: it's fine, soundclot will get The Kids back
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mohamed
from the turtle business on 2021-12-02 10:22 [#02614360]
Points: 31145 Status: Regular | Show recordbag
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dear lord, shut the fuck up
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