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nicholasg980
on 2011-08-19 08:29 [#02419497]
Points: 82 Status: Regular
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Ferry Corsten runs a VIP campaign for his fans worldwide
WHAT: International DJ Ferry Corsten is teaming up with Flowd, the social network for music lovers, to fully immerse his fans in his residency at Sankeys Ibiza this summer. As well as using Flowd to reward people who attend his weekly Full on Ferry; Ibiza nights with the chance to meet with Ferry Corsten himself in the VIP area backstage, Ferry Corsten and Flowd will also be offering fans around the world a chance to win a VIP trip to Ibiza for the closing party.
The Full on Ferry campaign utilizes new campaign triggers in Flowd’s Frequent Fans marketing platform, which facilitates a random selection of one or many fans that perform a certain activity (campaign trigger). In this case, the campaign triggers are a check-in to Ferry’s Ibiza gigs and to follow Ferry on Flowd. The possibilities for creating engaging and interesting campaigns through Frequent Fans are practically limitless.
Ferry Corsten explains: “The Full on Ferry; Ibiza experience is set to be spectacular. It’s a great celebration for everyone heading out to Ibiza this summer, and I wanted to reward the people who come to Sankeys to see the events. Flowd’s campaign tools provide a great way of doing this.”
Marieke Pohlman, Brand & Marketing Manager at Dance Therapy adds: “We know that not all of Ferry’s fans will make it out to Ibiza to see it and wanted to extend the experience to all of them as well. Flowd offers the perfect tools to reward people who are at the show through location-based check-ins on their mobile, but also to engage with the fans across the world online. What better way to reward the most loyal fans than a VIP trip out to Ibiza for the closing party?!”
It’s not just Ferry Corsten that’s getting in on the Flowd action at Full on Ferry; Ibiza. Alongside Ferry Corsten, other top DJs and artists will be performing at the shows include: Sied van Riel, Bart Claessen, Lange, Solarstone and W&W, who are all actively engaging with their fans on Flowd already.
“Sin
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betamaxheadroom
on 2011-08-19 10:27 [#02419498]
Points: 1066 Status: Regular
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LAZY_TITLE
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Steinvordhosbn
from London (United Kingdom) on 2011-08-19 14:42 [#02419502]
Points: 3185 Status: Regular | Show recordbag
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nicholasg980: That's great news!
betamaxheadroom: That's something else.
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nightex
from Šiauliai (Lithuania) on 2011-08-19 22:24 [#02419522]
Points: 1275 Status: Lurker
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spam
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