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the branding and marketing of music
 

offline bogala from NYC (United States) on 2007-07-10 23:04 [#02101754]
Points: 5125 Status: Regular



I was reading rolling stone mag tonight which is
celebrating the 40 year anniversary of its inception. You
can really tell who is running the show at that magazine.
For the last 10 years RS has been reveling in their past.
The great irony I discovered while reading the new issue
(which is a rare occasion, usually Im reading something very
cool like Wire)..Is how PRE- Corporate the wonderfully
inventive music of the 60's was and how RS celebrates this
fact while also being the most corporate music magazine ever
to grace the shelves of your local news stand. Its really
quite funny watching these old fogies pat themselves on the
back while living their own contradiction.


 

offline bogala from NYC (United States) on 2007-07-10 23:11 [#02101756]
Points: 5125 Status: Regular



Basically the world was a better place without Rupert
Murdoch, clear channel, and such ilk...but you new that
already. I will go even further to say it affects and even
stifles the people that reject this paradigm purely through
setting the creative tone of the market for music. So the
anarchists are REACTIING to corporate music thus making
CORPORATE music.


 

offline PS on 2007-07-10 23:52 [#02101759]
Points: 1876 Status: Lurker



Everytime I see a Rolling Stone magazine, it reminds me of
that grandma from Family Matters. Remember? She was
reading it and then she sees us and she hides it. You
remind me of her in many ways. Hahaha.

Seriously, I don't think I've ever read Rolling Stone
magazine, besides maybe at Metacritic. I'll take your
advice though and avoid it like the aids. I don't like
these corporate fat-cats any more than you do.


 

offline PS on 2007-07-11 00:16 [#02101760]
Points: 1876 Status: Lurker



I'd have to disagree with your "the world" statement though.
We have access to more music choices than any other
generation in the history of the world. The mainstream
music scene just gives people want they want, and I'm sure
it has always been that way.


 

offline bogala from NYC (United States) on 2007-07-11 00:19 [#02101761]
Points: 5125 Status: Regular



Who is the mainstream ??? The distribution networks have
changed my friend.


 

offline PS on 2007-07-11 00:22 [#02101763]
Points: 1876 Status: Lurker



I regret these^ two posts. I hope we'll get editing
abilites when V2 comes out next year.


 

offline bogala from NYC (United States) on 2007-07-11 00:32 [#02101765]
Points: 5125 Status: Regular



What do you mean? I never would have thought I would have
inflicted this on someone here...


 

offline bogala from NYC (United States) on 2007-07-11 00:37 [#02101766]
Points: 5125 Status: Regular



That sounded melodramatic


 

offline hexane on 2007-07-11 00:42 [#02101767]
Points: 2035 Status: Lurker | Show recordbag




In terms of "giving people what they want", the music
industry now more than ever has had the resources at their
disposal to throw at R&D and "cool-hunting" the next big
thing. Can you really expect people to know what they want
all the time? Not if, to some extent, you are telling people
what you want (just like how fashion gets distributed
globally). So 'they' are only making worser and worser
approximations on what ppl want based on this cyclical
mechanism of wrongness

Excellent thread by the way, RS are a god awful example
(good for this discussion though)


 

offline PS on 2007-07-11 00:42 [#02101768]
Points: 1876 Status: Lurker



The mainstream is whatever is most popular. I understand
that the majority of media companies have been bought out by
larger corporations. But there are also more options for
the public than the traditional media outlets, such as the
internet. I'm more frightened for the reporting of news,
where you have to have access to information, than music.
Now is a good time for music.



 

offline hexane on 2007-07-11 00:44 [#02101769]
Points: 2035 Status: Lurker | Show recordbag



We have more choices, true, I feel the internet has most to
do with this being outside common distribution...the real
counter-culture of today resides here and will always to
some extent be outside of corporate control

It really is a war against those who love music for the sake
of art and the parties who conceive how it can be
commodofied


 

offline bogala from NYC (United States) on 2007-07-11 01:06 [#02101771]
Points: 5125 Status: Regular



I don't feel the internet is the saving grace of free
thought. Trends, thoughts are set by the big boys with the
deep pockets. In the 60's the grown ups felt like aliens.
There were few routes for the grown ups to fathom how and if
they wanted to profit from Rock and Roll. Unlike today...The
internet might be the youths of todays worst nightmare
AGAINST the BAYBOOMERS that Bore them!! It depends on who
gains control today!!


 

offline PS on 2007-07-11 01:10 [#02101772]
Points: 1876 Status: Lurker | Followup to bogala: #02101765



Earlier, I meant deleting my own posts. It was a delay
mix-up. This is a good discussion you started; I just wish
I was better at discussing.


 

offline bogala from NYC (United States) on 2007-07-11 01:17 [#02101773]
Points: 5125 Status: Regular



Its very frustrating. Money controls...Even cool money


 


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