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From The Guardian Kingsley reprises Sexy Beast role for Band Aid ads Jason Deans Thursday December 2, 2004 Sir Ben Kingsley has teamed up with Sexy Beast director Jonathan Glazer, whose award-winning work includes the surfer advert for Guinness and music videos for Radiohead, for a TV campaign to promote the Band Aid 20 single. And today they have issued a call to arms to the media industry to get behind the fight against global poverty by donating advertising slots to run the commercials. The new adverts feature Don Logan, Sir Ben's memorably profane and persuasive gangster character from Sexy Beast, and will run from next Thursday in slots donated by advertisers such as Mercedes. [] |
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