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 (nobody)...and 321 guests Last 5 registered Oplandisks nothingstar N_loop yipe foxtrotromeo Browse members... |
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...was just featured in some fucking "Visit Mexico!" commercial. I hate when this kind of thing happens... but isn't there some rule that allows commercials to use less than 15 seconds of audio without violating copyright laws? |
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Yeah I've seen this. Maybe he let them use it. I'm sure he made some $$$$ if he did. And really besides us who's going to know it's Squarepusher. I'm not sure about that 15 second rule you speak of. |
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Why is it bad? Anything giving artists more money to keep making music sounds good to me. |
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I just have problems with whoring music out to companies so they may attempt to increase the sales of whatever product they are selling or service they are offering. To me, it makes the music lose meaning and value. That's why I was interested in the copyright issue. I can't remember where I heard the rumor about that law(?) first... I think it had to do with some artist being used for background music in a news program. But I can't recall the circumstances. I know artists have to eat, but what's the point of putting your heart and soul into music if you're just going to give it to some company to use to make their service seem more appealing? Or maybe I'm just overestimating Tom Jenkinson - but I hope not. :) |
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who gives a shit? a commercial i'm sure no one is going to see anyway. aphex does it all the time, and so do alot of artists. the instant you start releasing records for sale you're selling out, after that its just a matter of degrees. |
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You're right, as soon as an artist sells his records he is, to some degree, "selling out" (or whatever you want to call it - profiting from his art). But even if you forget the money issue, there is still something demeaning about what a commercial can do to the meaning of a song. For example: Nick Drake - Pink Moon. I can't tell you how many people I have talked to who only know this as "Oh the Volkswagen song! Neat!" Though I'm not a huge fan of his music, I have to believe he wouldn't have wanted it to be that way... I know that if I put my heart into creating a song, to have it associated with a car company and their selling selling selling, I would be disgusted. So screw the money issue, it's inevitable any way you look at it. But if someone gives their music to a company to use to sell some product, I can't help questioning how much the artist really gives a shit about their own work. Anyway, that's just my opinion. :) |
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Then again, if the artist's whole point is to create the music to sell to companies, more power to him. I just wouldn't value it as much, if at all anymore. |
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I'll agree with the "anything giving artists more money to keep making music" comment. I also think it can be a good use for exposure. A commercial can reach a lot of people and probably people who aren't familiar with someone like squarepusher. Who knows, maybe someone who has never heard of squarepusher before hears the song and really likes it, so he looks into it and gets a squarepusher album. I don't see anything wrong with that. I don't really see it as "whoring music out". He wrote the song before the commercial was even thought of didn't compromise anything about it. It's not like he wrote a cheesy piece of crap for the company. I would be pretty stoked if a company came to me and wanted to use my song for something even if it was a tampon commercial. |
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i see your point, and i'll raise you with the idea that someone i know actually saw that volkswagon commercial, asked me who wrote the song on it, i said "nick drake" and they went out and bought that album. doesn't always happen, but it is possible. i think in the end its up to the listener to make sense of that. if you don't care whether people only associate the song with a commercial, then it doesn't demean the song. i could care less, i still enjoy the music as much as i would if people didn't associate it with a product. it does devalue it a bit, especially when a song that is written with an anti commercial slant is then used for marketing campaigns (i'm looking at you, michael jackson, stealing the beatles music and using it to sell shoes or whatever.) |
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someone has got to pay for those eventide harmonizers. |
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i really dont see a problem with it, in fact i like it when i see that the music i like is being used and getting around, it shows that there is an artistic value to it, now dont get me wrong, when i say value, you might say, value for what? a voltwagon, but if you really look at what a comercial is doing, theyre trying to create a feeling, using imagery, using graphic design, now the end product of a comercial is to try and sell you something, but they use all of what is best about art to do it. does this take away from the quality of art used? i dont think so. |
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bullshit |
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Seeing as most Squarepusher "fans" download his music for free, I suspect he's happy to make some money from it somehow. Anyway, what's wrong with Mexico? |
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that was in rreply to the topic btw, not you. i agrree with you. |
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aye |
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it does pretty much go against the idea of art, though. art should have no restrictions - knowing that the end-purpose is to sell something does certainly create restrictions. simply because there is a lot of money going into this there will be less freedom. that doesn't necessarily mean the produced art will always be bad, but the chances it will be good aren't that great either. I didn't like the use of "pink moon" in that car commercial either. it kind of cheapened the song for me, trying to sell a dumb car with it, trying to connect the emotional implications of the song with the supposed coolness of that car. it felt kind of distasteful to me. but that's just that specific commercial, really, because that record including that song means a lot to me. normally I don't really mind that much. it's nice that it led people to finding out about Nick Drake's music, I'll certainly agree with that. but the song "pink moon" will most probably be tainted for those people - everytime they hear the song, they will be reminded of the commercial. not a big problem, it's just one song, but I wouldn't like that myself. |
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that anti-drug commercial used around 1997 had "4" by aphex twin in it. I looked tried to find that track for a long time afterward (i didn't have the internet at that time so i just asked people). Years later I looked up "digeridoo" on napster, months later I bought drukqs, couple months later I bought RDJ Album...AND THERE IT WAS!!! back to the point, I wouldn't mind seeing more of the music I love in commercials, it doesn't ruin it for me, I just think its neato. |
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something that does occasionally annoy me is when a song i like is used in the climax or during an important scene in a movie i hate. i associate the song with the movie, so i can see where people get annoyed at commercials using songs. |
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the same thing happened to me with every breath you take by the police and p diddy, still i dont blame the artist who sells his art, its more the track has changed for me, its not the same for me. |
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I wonder if Nick Drake would've sold "pink moon" if he still had been alive..? |
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i remember some time ago, there was a talk here on xlt about a similar case involving Vodaphone and Nine Inch Nails... people were a lot less indulgent ^^ ...and after that, there was all this Radiohead bashing for them selling i don't remember which kind of goodies.. (was it ringtones? then ok, it's justified. they're selling calendars now.) anyway, i don't really care that much either, it's ok - as long as i don't start to associate great tracks i know with cheese pizzas or fat-free yogurts or car insurance or... : / |
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hey! i know the guy who made that ad. i actually burned ultravisitor and gave it to him. |
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