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offline EpicMegatrax from Greatest Hits on 2021-12-02 04:02 [#02614347]
Points: 23981 Status: Addict



the objective point of advertising is to inform potential
consumers of a product that they may not know existed [or
knew but forgot about, etc] in the hopes that it will be a
good fit for them and everyone will win.

then in the new era you get into emotive ads, the coca-cola
polar bears at christmas -- nothing to do with the product
itself, just flagrant emotional manipulation aimed to cause
you to develop warm, fuzzy feelings [or whatever] about the
brand itself, independent of the product

just now, i witnessed something that was neither of these. i
was listening to some recent recordings off my soundclot
while out for a wok, thinking about what i want to try
tonite. when i get back and go to close out the player, i
find an ad for...

FACEBOOK! Sign Up! Connect with your friends

this is not an emotive ad... and, like, who the fuck
has not heard of facebook? either you're in or you're out,
at this point, and that they are running an ad like this
smacks of both dysfunction of desperation.

also, this is how soundclot makes money. lol


 

offline ijonspeches from 109P/Swift-Tuttle on 2021-12-02 07:45 [#02614355]
Points: 7624 Status: Lurker | Show recordbag



thats 2a constant branding
let the comsumer know you are (still) there.
gotta maintain market position.

2b
is the emo branding.

how would the ferengi code put this?
rule298:
put up ads everywhere so there is no room for your rivals
ads.
rule 299:
more ads, more profit!


 

offline EpicMegatrax from Greatest Hits on 2021-12-02 09:11 [#02614359]
Points: 23981 Status: Addict



or maybe it's like bandcramp, where no one ever makes any
money? you know, people just buy each others' albums; a
human centipede ouroboros.

soundclot encourages bots because it pushes up their active
user metrics and then fartbook likes the smell of those
metrics; fartbook buys ads on soundclot because clearly this
is where The Kids are [you know, the entire generation not
using fartbook] but The Kids are Bots. i can get you 500
listens fam

soundclot tells investors: it's fine, fartbook is paying
fartboom tells investors: it's fine, soundclot will get The
Kids back


 

offline mohamed from the turtle business on 2021-12-02 10:22 [#02614360]
Points: 31139 Status: Lurker | Show recordbag



dear lord, shut the fuck up


 


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